Service innovations are the key to success for any organization in the universe. The use of service marketing mix differentiation enables the companies to move ahead against other competitors. The service innovations only help businesses to position their value propositions effectively and enhance their branding.

Digital twin technology is the technology that simulates the real-time processes. This helps in detecting the problem, predict the performance and optimize the processes. The real-time analytics help in delivering the business value. The innovations in services comes from meta-analysis and is possible only by simulations using digital twin.

Retailers also use digital twin to act proactively by learning about customers attention in the outlet. It also help the retailers to learn about customers actions and choices in advance. The product design is improved by use of digital twin. Product innovations apart from the product development and product diversification are creating distinct image of product in the customer’s mind.

The service innovations happen when we plan the proactive processes, people and use of physical evidence with agile approach. The complexity of customer expectations and use of stimuli to influence the consumer mind can be tackled effectively by using digital twin technology. The service innovation contribute to value chain and without technology it is lame.

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