He joins Panintelligence as a board observer and strategic adviser as the business prepares for the next phase of growth.

Mr Port is the founder behind technology companies Masternaut, the telematics pioneer, and mobile workforce management platform BigChange. His investment will be used to help Panintelligence grow market share and increase its sales and marketing activities.

Leeds-based Panintelligence was founded by Ken Miller and CEO Zandra Moore in 2014. It employs a team of more than 40 staff at its Leeds headquarters.

Its platform, Pi, delivers an analytics service combining interactive reporting, predictive analytics capabilities, and self-service dashboards.

The company has customers across three continents and its pi platform has more than half a million users worldwide.

Mr Port joins the business as a minority investor. Panintelligence is backed by investor YFM Equity Partners, who specialise in helping fast-growth small businesses to scale.

Panintelligence raised £3.5m in a Series A round from YFM Equity Partners in 2019. This latest funding will help Ms Moore and Mr Miller to build on the success of the last three years.

Mr Port said: “I met Zandra 10 years ago and was immediately impressed by her dynamism and drive. We kept in touch over the years, and I have seen the business go from strength to strength. I’m looking forward to sharing all my experience building fast-growth technology businesses as part of my new role.”

Ms Moore added: “Panintelligence is on a journey to pioneer the rapidly growing self-serve embedded analytics space. Martin shares the same values and the same commitment to innovation and customer service, so I know his expertise will help us reach our business goals.”

Mr Port will assume this adviser position alongside his role as chairman at BigChange. He also holds an advisory role at Rated People, which he backed in February this year.

He added: “I am a huge believer in the power of data to revolutionise business, so I am passionate about everything that Panintelligence can achieve over the coming years.”