Digital solutions are tools that use technology to streamline processes and open new avenues for customer interaction. They can help businesses stay competitive, meet the needs of customers better, and drive growth. It takes careful planning to determine and choose the right digital solutions. Here are a few key aspects to consider when selecting a complex digital business solution.
Many digital solutions involve a mix of innovative and scalable technologies that allow them to grow with the company and adapt to its needs. However, this flexibility comes with the cost of. It’s not uncommon for successful solutions to lead to demands for expanded services, better personalization and greater scalability. The problem for digital businesses is to enjoy complexity that adds value without sacrificing the complexity that doesn’t.
Digital solutions that are complex can automate routine tasks, which decreases the amount of time workers spend on administrative tasks so that they can concentrate on more important tasks. They can also improve data management and facilitate more precise decision-making by utilizing real-time monitoring of information. These solutions can also cut costs and make scaling the business simpler.
Sales professionals face challenges in communicating the importance of these capabilities. They must develop an understanding of how these solutions can provide tangible rewards to specific customers’ requirements. They also need to adapt their value offer to meet the changing requirements of their customers. Jeanne Ross is a principal researcher at the MIT’s Center for Information Systems Research and co-author of Designed for Digital: How to plan Your Business for Long-Term Success (The MIT Press, 2019). Follow her on Twitter @mit_cisr.