Pune, Oct. 27, 2022 (GLOBE NEWSWIRE) — The Global Marketing Technology Market 2022 research report provides an in-depth analysis of market size, share, growth, trends, and forecast. The Marketing Technology Market includes a detailed description of market sizing and growth, value, and the key opportunities in the Marketing Technology Market and outlines the factors that are and will be driving the growth of the industry taking into consideration the previous growth patterns within the forecast period 2022-2027. The Marketing Technology Market research report provides insight into the main drivers, challenges, opportunities, and risks of the market. Key players are profiled as well with their market shares in the global Marketing Technology Market discussed. Overall, this report covers the historical situation, present status, and future prospects. The Marketing Technology Market research report encompasses research methodologies, porter’s five forces analysis, product scope, and CAGR status. Finally, the report offers a quantitative analysis of key countries according to their revenue share and the latest technological advancements in each region.

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Moreover, the research report gives detailed data about the major factors influencing the growth of the Marketing Technology market at the national and local level forecast of the market size, in terms of value, market share by region, and segment, regional market positions, segment, and country opportunities for growth, Key company profiles, SWOT, product portfolio and growth strategies.

Report Overview:

The global Marketing Technology market size was valued at USD 167831.79 million in 2021 and is expected to expand at a CAGR of 14.03% during the forecast period, reaching USD 368982.61 million by 2027.

Marketing technology (MarTech) is the software that helps execute your marketing activities. MarTech is the business-to-business (B2B) marketing industry’s term for applications that help succeed with modern marketing activities.

The report combines extensive quantitative analysis and exhaustive qualitative analysis, ranges from a macro overview of the total market size, industry chain, and market dynamics to micro details of segment markets by type, application, and region, and, as a result, provides a holistic view of, as well as a deep insight into the Marketing Technology market covering all its essential aspects.

For the competitive landscape, the report also introduces players in the industry from the perspective of the market share, concentration ratio, etc., and describes the leading companies in detail, with which the readers can get a better idea of their competitors and acquire an in-depth understanding of the competitive situation. Further, mergers & acquisitions, emerging market trends, the impact of COVID-19, and regional conflicts will all be considered.

In a nutshell, this report is a must-read for industry players, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the market in any manner.

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This report gives a detailed description of all the factors influencing the growth of these market players as well as profiles of their companies, their product portfolios, marketing strategies, technology integrations, and more information about these market players. Some of the key players are as follows:

The Major Key Players Listed in Marketing Technology Market Report are:

• SAP
• Scanbuy
• Aptean
• Oracle
• 6Sense
• Foursquare Labs
• ActiveCampaign
• Bazaarvoice
• Microsoft
• Adobe Inc.
• Acoustic
• Hubspot
• Artesian Solutions
• Google
• NICE Ltd.
• Amdocs
• Salesforce
• Cisco
• InMarket
• Acidaes Solutions

Global Marketing Technology Market: Drivers and Restraints

The research report has incorporated the analysis of different factors that augment the market’s growth. It constitutes trends, restraints, and drivers that transform the market in either a positive or negative manner. This section also provides the scope of different segments and applications that can potentially influence the market in the future. The detailed information is based on current trends and historic milestones. This section also provides an analysis of the volume of production in the global market and of each type.

A thorough evaluation of the restraints included in the report portrays the contrast to drivers and gives room for strategic planning. Factors that overshadow the market growth are pivotal as they can be understood to devise different bends for getting hold of the lucrative opportunities that are present in the ever-growing market. Additionally, insights into market expert’s opinions have been taken to understand the market better.

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On the whole, the report proves to be an effective tool that players can use to gain a competitive edge over their competitors and ensure lasting success in the global Marketing Technology market. All of the findings, data, and information provided in the report are validated and revalidated with the help of trustworthy sources. The analysts who authored the report took a unique and industry-best research and analysis approach for an in-depth study of the global Marketing Technology market.

Global Marketing Technology Market: Segment Analysis

The research report includes specific segments by region (country), company, Type, and Application. This study provides information about the sales and revenue during the historic and forecasted period. Understanding the segments helps in identifying the importance of different factors that aid market growth.

By Type:

• Digital Marketing
• Offline Marketing

By Application:

• Retail and E-Commerce
• Healthcare
• Infrastructural
• Media and Entertainment
• Sports and Events
• Transportation and Logistics
• BFSI
• Others

Geographic Segment Covered in the Report:

The Marketing Technology report provides information about the market area, which is further subdivided into sub-regions and countries/regions. In addition to the market share in each country and sub-region, this chapter of this report also contains information on profit opportunities. This chapter of the report mentions the market share and growth rate of each region, country and sub-region during the estimated period.

• North America
• Europe
• Asia-Pacific
• South America
• Middle East and Africa

Client Focus:

1. Does this report consider the impact of COVID-19 and the Russia-Ukraine war on the Marketing Technology market?

Yes. As COVID-19 and the Russia-Ukraine war are profoundly affecting the global supply chain relationship and raw material price system, we have definitely taken them into consideration throughout the research, and in Chapters 1.7, 2.7, 4.X.1, 7.5, 8.7, we elaborate at full length on the impact of the pandemic and the war on the Marketing Technology Industry.

2. How do you determine the list of the key players included in the report?

With the aim of clearly revealing the competitive situation of the industry, we concretely analyze not only the leading enterprises that have a voice on a global scale, but also the regional small and medium-sized companies that play key roles and have plenty of potential growth.
Please find the key player list in the Summary.

3. What are your main data sources?

Both Primary and Secondary data sources are being used while compiling the report.
Primary sources include extensive interviews of key opinion leaders and industry experts (such as experienced front-line staff, directors, CEOs, and marketing executives), downstream distributors, as well as end-users.

Secondary sources include the research of the annual and financial reports of the top companies, public files, new journals, etc. We also cooperate with some third-party databases.
Please find a more complete list of data sources in Chapters 11.2.1 & 11.2.2.

4. Can I modify the scope of the report and customize it to suit my requirements?

Yes. Customized requirements of multi-dimensional, deep-level, and high-quality can help our customers precisely grasp market opportunities, effortlessly confront market challenges, properly formulate market strategies and act promptly, thus winning them sufficient time and space for market competition.

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Detailed TOC of Global Marketing Technology Market Report 2022

1 Marketing Technology Market Overview

1.1 Product Overview and Scope of Marketing Technology Market
1.2 Marketing Technology Market Segment by Type
1.2.1 Global Marketing Technology Market Sales Volume and CAGR Comparison by Type (2017-2027)
1.3 Global Marketing Technology Market Segment by Application
1.3.1 Marketing Technology Market Consumption (Sales Volume) Comparison by Application (2017-2027)
1.4 Global Marketing Technology Market, Region Wise (2017-2027)
1.4.1 Global Marketing Technology Market Size (Revenue) and CAGR Comparison by Region (2017-2027)
1.4.2 United States Marketing Technology Market Status and Prospect (2017-2027)
1.4.3 Europe Marketing Technology Market Status and Prospect (2017-2027)
1.4.4 China Marketing Technology Market Status and Prospect (2017-2027)
1.4.5 Japan Marketing Technology Market Status and Prospect (2017-2027)
1.4.6 India Marketing Technology Market Status and Prospect (2017-2027)
1.4.7 Southeast Asia Marketing Technology Market Status and Prospect (2017-2027)
1.4.8 Latin America Marketing Technology Market Status and Prospect (2017-2027)
1.4.9 Middle East and Africa Marketing Technology Market Status and Prospect (2017-2027)
1.5 Global Market Size of Marketing Technology (2017-2027)
1.5.1 Global Marketing Technology Market Revenue Status and Outlook (2017-2027)
1.5.2 Global Marketing Technology Market Sales Volume Status and Outlook (2017-2027)
1.6 Global Macroeconomic Analysis
1.7 The impact of the Russia-Ukraine war on the Marketing Technology Market

2 Industry Outlook

2.1 Marketing Technology Industry Technology Status and Trends
2.2 Industry Entry Barriers
2.2.1 Analysis of Financial Barriers
2.2.2 Analysis of Technical Barriers
2.2.3 Analysis of Talent Barriers
2.2.4 Analysis of Brand Barrier
2.3 Marketing Technology Market Drivers Analysis
2.4 Marketing Technology Market Challenges Analysis
2.5 Emerging Market Trends
2.6 Consumer Preference Analysis
2.7 Marketing Technology Industry Development Trends under COVID-19 Outbreak
2.7.1 Global COVID-19 Status Overview
2.7.2 Influence of COVID-19 Outbreak on Marketing Technology Industry Development

Continued….

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About Us: –

The market is changing rapidly with the ongoing expansion of the industry. Advancement in technology has provided today’s businesses with multifaceted advantages resulting in daily economic shifts. Thus, it is very important for a company to comprehend the patterns of market movements in order to strategize better. An efficient strategy offers the companies a head start in planning and an edge over the competitors. Industry Research is a credible source for gaining the market reports that will provide you with the lead your business needs.