In proof that the trend of green working is here to stay, new research from Aldermore has found that UK SMEs invested an average of £61,250 on sustainability initiatives in the last year.

The research also found that the average SME business plans to spend a further £78,392 on sustainability in the coming year – an increase of 27%.

Sustainable working was one of the key trends we highlighted in our top business ideas for 2022.

Following COP26, the UN summit on climate change hosted in Glasgow last year, it’s clear that the UK’s small business population is undergoing a significant green transformation.

Indeed, the research reveals that SMEs plan to increase their investment in sustainability by 27% in 2023. That will put the average up to a notable £78,392 per business.

Consumer habits cause green actions

Aldermore conducted the same survey among SMEs in early 2021. Then, only 12% of businesses saw sustainability as a significant priority.

Such a jump in sustainability consciousness in just 12 months is impressive. It is representative of a number of eco-friendly drivers. The chief culprit, however, is consumer behaviour.

Concerns about the climate crisis have a direct impact on consumer and business lifestyles. Organisations and experts are urging buyers to make drastic changes. Many are listening and changing their shopping habits.

Indeed, Deloitte’s 2021 sustainability and consumer report found that 32% of consumers were highly engaged with adopting a more sustainable lifestyle last year.

The same report found that consumers want brands to lead the charge. 64% of consumers want brands to reduce packaging, 50% want more information on how to recycle and 46% said they desire clarity on sourcing of products.

As a result, 2022 has seen a number of household-names move towards greener initiatives.

That includes the popular reality TV show, Love Island, which dropped its previous sponsor Missguided in favour of second-hand marketplace eBay early in the year.