Credit: Austin Distel via Unsplash

Furniture company Koala is keeping the plush bedding and furniture industry on its toes with its latest innovation full page press ad posing as a trademark application.

The ad that calls attention to the company’s new Bed Sofa, 80% bed and 80% sofa highlights the brand’s objectives to bring high quality comfort to its customers.

Adam Ferrier, founder and consumer psychologist at Thinkerbell told AdNews that Koala has a track record of  innovations and teased that more news is to come down.

“Koala has a track record of amazing innovations in the mattress and furniture markets. This latest one was so good, the Bed Sofa (80% bed, 80% sofa) was so good that we wanted to turn the trademark application into an ad.

“There’s a bit more news coming down the track.”

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