As global business leaders and citizens you have a significant impact on the economics of the world. Your actions, as well as the actions of your colleagues whether in the boardroom or in the garage influence the future of economies and businesses around the world. There is no area that showcases this potential more than global business, which encompasses the potential and responsibilities of businesses that operate beyond national borders.
A global corporation has a presence in several countries through direct sales as well as subsidiaries or joint ventures, and exports to foreign markets. It also adapts products and services to the particular cultural environment of each market. Furthermore, it might be aware of laws or policies, as well as practices of various countries that affect its ability to do business there.
A company must be knowledgeable about the economics of every country. This is in addition to the legal and political aspects of conducting business. It is crucial to understand how to use data and metrics to assess a country’s economy and its competitiveness as well as potential for growth.
The key to successful expansion into a new market is to build trust with local customers. This is why it’s crucial to establish an established presence in the local market, like having a store or office employing local workers and establishing relationships with local suppliers and partners. Companies that have a local presence in the market also have an understanding of local culture and local business practices and are able to devise strategies to reach their targeted market.
www.terraeconomy.com/2020/09/16/global-business-and-intenrational-business-whats-the-diference