DXC Technology and Manchester United : Multiyear Technology Partnership
DXC Technology and Manchester United : Multiyear Technology Partnership. DXC Technology provides guidance to the global companies to run their operations while focusing on modernization of IT, optimization of data architectures, and assurance of security and scalability across public, private and hybrid clouds. DXC is trusted by the world’s largest companies and public sector organizations to initiate its services across the Enterprise Technology Stack in order to drive new levels of performance, competitiveness, and customer experience.
Manchester United
Manchester United is the most successful sports team in the world, playing a sport that attracts the highest number of spectators on Earth. In the 144-year football history, Manchester has won 66 trophies. The huge number of fans who are passionate and highly engaged with the team provides Manchester United with a platform that is global to generate significant revenue from sponsorship, product licensing, merchandising, broadcasting and matchday initiatives.
Manchester United with great pride confirmed a multi-year global partnership with DXC Technology, a leading IT services company, promising to see both the organizations work together to enhance its digital offering to the huge fanbase.
To improve the way Manchester United engages with fans through its digital platforms (ManUtd.com and the Manchester United App), DXC is all set to use its expertise in digital transformation.
From the 2022/23 season, the name and logo of DXC technology will be imprinted on the club’s home, away and third kits,shirts, etc., creating a platform for the brand and the company to a worldwide brand exposure.
DXC is also becoming the Presenting Partner of Manchester United Foundation shifting its focus on how technology has a positive impact on people, the environment, and society. The aim is to educate and inspire STEM students, through programmes, digital workshops, and in-person seminars.
Manchester United has associated itself with DXC to become more data driven in the pursuit to optimize its digital offering to fans to improve the way of their engagement and interaction with the club.
Manchester United – Digital Presence
DXC has the responsibility to develop Manchester United’s digital presence to bring the 1.1 billion fans and followers closer to the club. DXC is set to manage the application of Manchester United with users in 214 global territories. It is the top downloaded app in the sports category in 68 global markets.
Manchester United – Data Driven
DXC will provide Manchester United the potential to harness the power of data for an enhanced fan experience and developed business operations. A new data platform to aggregate data across the club is established by DXC technology and Manchester United as their first step.
Digital Transformation Roadmap
The association of DXC and Manchester United is beneficial as it is leading a way towards setting a digital vision and strategy in order to provide help to the club so that it can benefit from powerful emerging technologies in the run to prepare for opportunities of tomorrow. For example, DXC will handle the application of the Man Utd Academy to provide support to coaching staff in the form of data analysis, tracking and reporting technologies.