If you want your website to rank higher on Google, then consider adding Ahrefs to your tech toolbox. Ahrefs is an all-in-one SEO tool that helps you find keywords your customers are searching for and evaluate keyword volume and difficulty. With Ahrefs, you can also track keyword rankings in search engine results pages (SERPs), monitor website backlinks (sites linking back to your website) and audit your website so you can optimize it for search.

Simply put, Ahrefs is one of the most powerful SEO tools on the market. Ahrefs’ extensive suite of features requires a bit of a learning curve to master, but its uncluttered dashboard makes Ahrefs easier to navigate than other advanced SEO tools on the market.

If you want to get a taste for how Ahrefs works, you can sign up for a free Ahrefs Webmaster Tools (AWT) account. AWT offers limited access to search traffic and keywords, backlink data and SEO health, but it pales in comparison to what a full Ahrefs plan offers.

Ahrefs offers four plans that range from $83 to $833 per month when paid annually. If you prefer to stick with a month-to-month plan, your monthly payment will range from $99 to $999.

The Ahrefs Lite plan is often sufficient for small businesses. To tap into Ahref’s full power, you’ll need to go with either a Standard or Advanced plan, which are packed with more features including Site Explorer, Content Explorer, Domain Comparison and the ability to track six months to two years of backlink and ranking data.

Ahrefs provides several online resources to help you master the platform and SEO. The online Help Center houses dozens of articles and troubleshooting guides while the Ahrefs Academy features a variety of video tutorials.

Customer support is provided via email and online chat, and for the most part, you can expect a timely response to your queries. Phone support is not available.

Who should use it:

Forbes Advisor considers Ahrefs the best overall SEO tool on the market. With four plans to choose from, Ahrefs is right for all types of users, from beginners to advanced technical users.