• In today’s difficult labor market, founders are creating new DEI initiatives and benefits packages.
• Insider created a mentorship program as part of the Talent Insider series, in partnership with Indeed, to help five entrepreneurs.
• Here are the mentors, their professional experience, and how they plan to help their mentees.

Hiring and retaining strong talent is a struggle for small business owners in the challenging labor market.

In response, many entrepreneurs are trying to craft creative and welcoming initiatives around diversity, equity, and inclusion, as well as benefits packages that both entice employees to stay and attract applicants. But they’re facing stiff competition from big businesses with hefty budgets, and as a result, they may not be growing at the pace they’d prefer.

Insider created a mentorship program, in partnership with Indeed, to help five entrepreneurs navigate the labor market. We paired them with five experts to help them solve talent problems like hiring to scale, retaining employees, and increasing DEI efforts.

Here are the five mentors, their backgrounds in business, and how they can help their mentees.