Where you grew up, and where you live now.

I grew up in Gqeberha, South Africa. I now live in Manhattan, New York.

How you first got into healthcare marketing, and what attracted you to it.

I was working with an NGO in my hometown, called Africa Health Placements. As their name suggests, they recruited doctors from around the world to come and work in understaffed rural hospitals in the region. We did a lovely little direct mail campaign called “The Stethoscope Radio Ad” which helped recruit some doctors and also won us our first ever Clio Health award. That idea changed my life in many ways. Most importantly, it helped me see the true, life-saving impact that creativity can have in the world of healthcare. I’ve been hooked ever since.

Something people might not know about the healthcare industry.

It’s full of extremely talented and wonderfully smart people!

A recent project you’re proud of. 

I was so proud to be a part of the “Unfinished Votes” project with Change The Ref. It was emotional, and the technology and production process was fascinating. More recently however, we are working on an innovation idea here at Grey NY that has the potential to top my list. We can’t wait to share it with the world!

Someone else’s project within healthcare that you were impressed by recently.

I loved seeing the “Lil Sugar” campaign finally go live and have the impact it’s having. I know the creatives behind that idea, and they never gave up on it. Neither did the agency. They invested into making it happen: from that little post-it note on the wall above a creative’s desk, to an animated music video with Darryl “DMC” McDaniels and a mobile game that’s out in the world making a difference. That’s the power of creativity! Plus, the craft is exceptional.