Before we can get into where Off the Cob Chips is now, let’s dive into the story behind the brand. Off the Cob Chips was created by Cameron Sheldrake, who hails from a family of farmers in Ithaca, New York (via Business Strategy Insights). After earning a degree in economics from Babson College, Sheldrake wanted to meld his love of farming with his interest in business.

In 2012, Sheldrake launched his Kickstarter campaign. According to his campaign clip on YouTube, Off the Cob Chips are the first tortilla chips to use sweet corn, and use bits of corn that would otherwise go to waste. Unlike many other tortilla chips, BizNews says, Sheldrake’s chips are made with only six ingredients: sweet corn, organic and non-GMO certified yellow and white corn, expeller pressed sunflower oil, cane sugar, and sea salt.

Although organic food is more expensive in most cases, Sheldrake wanted Off the Cob Chips to break another business barrier and be affordable to the masses. This is where his pitch on “Shark Tank” comes into play.