It’s easy to assume that founders launch businesses to make money, and to some degree, that’s true — but dollar signs are usually a secondary consideration. If material gain is your only motivation, it won’t be enough to get you out of bed on the hard days that are always just around the corner.

More than anything in the world — including money — the born entrepreneur loves to compete and hates to lose.

“The success of an entrepreneur’s venture depends heavily on their ability to achieve their objectives,” said Kirill Sajaev, founder of AUQ.io. “Entrepreneurs, by their very nature as high-functioning humans, cannot help but enjoy a healthy degree of healthy competition.”