In 2021, she got married and her husband and in- laws extended their support to this venture.

“This Sheera is refreshing and tested in all age groups. It is a natural drink with no preservatives and sugar,” she says.

Ruhaab has admitted herself to a food processing course in order to have full knowledge of the canning process. In addition to Shahi Sheera, she also introduced Murabba Behi (Quince jam) and many other products are in queue. This Murabba Behi is made with ancient traditional recipes without adding any preservatives, colours, or flavours to it.

Recently, a three-day food- cum- cultural festival ‘Eid Saal-2022’ was held at the University of Kashmir with massive participation of entrepreneurs. It was organized by the Department of Management Studies to promote entrepreneurial skills among the students. Entrepreneurs from different parts of Kashmir set up their stalls to promote their talent and products.

Ruhaab also participated in the event and once again introduced her Shahi Sheera and Murabba Behi.

“Since the drink has all the health benefits and there is no compromise in the taste which makes it unique and fit to compete with other products in the international market, I thought of promoting it,” she says.

“I work independently for small orders, but for big orders, I have appointed a small group of female entrepreneurs. My focus is to introduce ancient and authentic Kashmiri cultural cuisine and export them throughout the world, for which, I am preparing for a larger manufacturing unit in the Union Territory of Jammu and Kashmir,” she concludes.