“Having a support network is essential,” says Emily Austen, founder of successful PR agency Emerge London. “Not least for the emotional toll that running a business takes, but also for learning and sharing. In 2012, when I started my business, it was much harder to connect with other female founders.”
For Austen, the Hustle Hub by LG gram – an online Facebook community to help women network and discuss their business ideas – was an invaluable tool when starting out.
“The Hustle Hub provides an eco-system within which entrepreneurs can fast-track their business journeys as well as gaining confidence from connecting with like-minded people,” Austen says.
Irene Agbontaen, founder of fashion brand TTYA London, also believes that your friendships are another way to gain expert insight.
“Always lean into your network and ask questions,” Agbontaen advises. “When I started TTYA London, I had previously worked as a stylist, so I was confident in the practical elements of my job. However, I had no experience managing contracts with stores and factories, so I spoke to my friends who are lawyers and buyers and got their advice.
“No matter how informed you are, there are always people who can provide more insight and knowledge, so don’t be afraid to ask for help and lean into your friends or network for support.”